Imagining and Rationalizing Opportunities: Inductive Reasoning and the Creation and Justification of New Ventures
提出创建新创企业涉及归纳类比或隐喻推理，这种推理受先前创业经验适用性和解决不确定性、获取正当性的动机影响，帮助创业者为自身和他人构建意义。
We argue that creating novel ventures consists of inductive analogical or metaphorical reasoning, which generates a platform for the creation and commercialization of novel ventures and facilitates the comprehension and justification of a venture. We argue that such inductive reasoning is shaped by two determinants (the applicability of prior entrepreneurial experience and the motivation to resolve uncertainty and acquire legitimacy) that interrelate to predict and explain patterns of analogical and metaphorical reasoning by which novice and experienced entrepreneurs construct meaning for themselves as well as others in the early stages of creating a venture.