可信的销售机制与中介

Credible Sales Mechanisms and Intermediaries

American Economic Review · 2007
被引 42
人大 A+FT50ABS 4*

中文导读

研究卖家无法可信地结束销售时,买家会等待导致多轮谈判和成本;当成本极端时卖家可信承诺拍卖,否则需中介利用声誉或弱边际激励来减少延迟。

Abstract

We consider a seller who faces several buyers and lacks access to an institution to credibly close a sale. If buyers anticipate that the seller may negotiate further, they will prefer to wait before making their best and final offers. This in turn induces the seller to bargain at length with buyers, even if doing so is costly. When the seller's cost of soliciting another round of offers is either very large or very small, the seller credibly commits to an auction and experiences negligible bargaining costs. Otherwise, there may be several rounds of increasing offers and significant seller losses. In these situations, an intermediary with a sufficiently valuable reputation and/or weak marginal incentives regarding price can create value by credibly committing to help sell the object without delay.

可信销售机制中介议价成本拍卖承诺