研发搜索的路径依赖性质:对竞争的影响(及来自竞争的启示)

The Path‐Dependent Nature of R&D Search: Implications for (and from) Competition

Production and Operations Management · 2014
被引 19
FT 50UTD 24ABS 4

中文导读

将研发建模为跨技术领域的搜索过程,分析技术关联性如何影响企业研发方向,发现企业会分散搜索到风险更高的领域,且竞争越激烈越如此。

Abstract

We formalize R&D as a search process for technology improvements across different technological domains. Technology improvements from a specific domain draw upon a common knowledge base, and as such they share technological content. Moreover, different domains may rely on similar scientific principles, and therefore, knowledge about the technology improvements by one domain might be transferable to another. We analyze how such a technological relatedness shapes the direction of R&D search when knowledge generated from past search efforts disseminates to rival firms. We show that firms optimally diversify their search efforts, even toward domains that are riskier and less promising on expectation. This is amplified for higher competition intensity, i.e., higher cross‐product substitutability. Our work also suggests that different sources of learning about the domains may have opposite effects on the direction of search. Higher ability to infer the potential of an explored domain prompts the clustering of searches, whereas the ability to learn across domains prompts diversification. Finally, we discuss the technological landscape properties that prompt firms to engage in a sequential R&D search, instead of a parallel competitive search.

研发管理竞争战略技术搜索产业组织