The Economics of Donations and Enlightened Self‐interest
利用英国国家歌剧院的数据，研究捐赠动机，发现人们既受私利激励，也愿为公共品付费，且忠诚度、社会压力影响捐赠行为，对慈善筹款设计有参考价值。
Abstract We use a unique dataset from the English National Opera to study what motivates individuals to donate. The data includes both attendance and benefits (granted and consumed) by all donors. We find that individuals clearly respond to incentives. However, only some individuals are motivated exclusively by private benefits. Some individuals are willing to fund public goods, even though they could free‐ride. Moreover, donors who attend special events or new productions develop loyalty and increase their donations over time. Finally, individuals are sensitive to social pressure and network connections. These results can help charities to refocus the design of their fund‐raising.