Are Investors Influenced by the Order of Information in Earnings Press Releases?
研究了季度盈利公告中信息排序如何影响投资者反应，发现信息越靠前，投资者反应越强，但未发现过度反应，反而有反应不足的证据。
ABSTRACT We examine how the ordering of information within quarterly earnings announcements influences investor response to those announcements. Specifically, we examine whether earlier discussion of earnings information, and earlier discussion of qualitatively positive or negative information, is associated with stronger responses to that information. Controlling for the linguistic content of the earnings announcement, we find a positive relation between investor response to information and the prioritization of that information in the earnings announcement. We find no evidence of investor over-reaction and, to the contrary, find some evidence that investors under-react to prioritized information. Our evidence, in conjunction with experimental evidence in Elliott (2006), suggests that information placement influences investors' responses. However, unlike the experimental evidence in Elliott (2006), our archival results suggest that investor response to information placement is warranted, rather than the result of an unintentional cognitive effect. Data Availability: Data are available from the public sources cited in the text. JEL Classifications: G14; G41; M40.