Borderlines: Skin, tattoos and consumer culture theory
本文通过纹身文化探讨皮肤的双重性（模糊与矛盾），质疑消费者研究中关于身体身份的固有观念，并利用三种皮肤隐喻（容器、投影面、可修改的覆盖物）分析身体间性、具身化与身体项目。
In addressing skin this paper seeks to illuminate current research within consumer culture theory. Framing our discussion within a consideration of tattoo culture, we explore the double-sidedness of skin, its ambiguity and ambivalence. In this way, we examine the relationship between identity and consumption and throw into question many of the received ideas concerning embodied identity within consumer research. Utilizing three skin metaphors (skin as container, projection surface, and cover to be modified), we generate a series of insights into intercorporeality, embodiment, and body projects.