Cross-Functional “Coopetition”: The Simultaneous Role of Cooperation and Competition Within Firms
研究发现企业内部跨职能部门的合作与竞争并存（即竞合）能提升客户和财务绩效，且该效应通过市场学习机制实现。
Extant marketing literature tends to view cross-functional relationships as primarily cooperative or competitive in nature, but not both. In contrast, this research focuses on cross-functional “coopetition” (i.e., the joint occurrence of cooperation and competition across functional areas within a firm). Using responses from midlevel managers and top executives, the authors find that cross-functional coopetition enhances a firm's customer and financial performance. The authors further show that this influence is mediated by market learning, indicating that performance returns to cross-functional coopetition occurs through an underlying learning mechanism.