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混合情绪能和平共存吗?

Can Mixed Emotions Peacefully Coexist?

Journal of Consumer Research · 2002
被引 460
人大 AFT50UTD24ABS 4*

中文导读

通过三个实验,研究了混合情绪诉求(如同时感到快乐和悲伤)对态度的影响,发现接受二元性倾向低的人(如英美年轻人)比倾向高的人(如亚裔老年人)更容易产生不适,从而态度更消极。

Abstract

This research sheds insight on the psychological impact of mixed emotions on attitudes. In three experiments, we show that persuasion appeals that highlight conflicting emotions (e.g., both happiness and sadness) lead to less favorable attitudes for individuals with a lower propensity to accept duality (e.g., Anglo Americans, younger adults) relative to those with a higher propensity (e.g., Asian Americans, older adults). The effect appears to be due to increased levels of felt discomfort that arise for those with a lower, but not higher, propensity to accept duality when exposed to mixed emotional appeals. Theoretical implications regarding boundary conditions of emotional dissonance and distinctions between emotional and cognitive dissonance are discussed.

心理学社会心理学消费者行为情绪研究