Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana: Table 1
研究加纳阿散蒂地区消费者在死亡仪式中的消费行为，发现丧亲者通过炫耀性仪式消费为逝者和自己追求新的社会身份，并挑战了西方恐怖管理理论的普适性。
Theory on identity negotiations posits that a person's identity-construction project ceases upon death. We tested this proposition using death-ritual consumption experiences of consumers in Asante, Ghana, West Africa. We found that bereaved Asante consumers engage in conspicuous ritual consumption in pursuit of newer social identities for their deceased and themselves and that funerals involve a reciprocal and continuing relationship between the living and the dead. In addition, we found that terror-management theory is limited in its relevance for non-Western contexts. We also detected limits to the ability to transform global capital into local capital.