声誉市场作为激励机制的效应

The Market for Reputations as an Incentive Mechanism

Journal of Political Economy · 2002
被引 205
人大 A+FT50ABS 4*

中文导读

研究企业声誉市场如何影响企业主在生命周期中的努力激励,发现年轻和年长代理人的激励在数量上相等,即激励与年龄无关,但良好声誉无法有效筛选高能力代理人,且客户观察到声誉交易可能降低社会福利。

Abstract

Reputational career concerns provide incentives for short-lived agents to work hard, but it is well known that these incentives disappear as an agent reaches retirement. This paper investigates the effects of a market for firm reputations on the life cycle incentives of firm owners to exert effort. A dynamic general equilibrium model with moral hazard and adverse selection generates two main results. First, incentives of young and old agents are quantitatively equal, implying that incentives are "ageless" with a market for reputations. Second, good reputations cannot act as effective sorting devices: in equilibrium, more able agents cannot outbid lesser ones in the market for good reputations. In addition, welfare analysis shows that social surplus can fall if clients observe trade in firm reputations.

声誉市场激励生命周期道德风险逆向选择