Our Journal, Our Intellectual Home
阐述了《消费者研究杂志》作为全球消费者研究学术社区的家园角色，并探讨在疫情下如何通过数字化转型和社区建设来加强其连接与包容性。
The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research. It is also the intellectual home of the global consumer research community. In sustaining that home, the ideals of the journal include publishing insights gained from a variety of perspectives on critical consumer-relevant issues, from diverse theories and methodologies to substantive domains. As a team of editors, we see our role as nurturing, building, protecting, and further strengthening our intellectual home. And we want to build up JCR as a platform of insights to the world by better translating our research and showing how it is important to others; we want to invite the broader world into our home, to share the insights created within our walls. To become the stewards of JCR during a pandemic unlike any we’ve known in our lifetime demands that we think about how community is fostered, even in a socially distanced world. Does JCR—as our intellectual home—connect us? Is our digital space compelling enough? Do community members find it easy and exciting to stay connected to the new ideas we work hard to develop? Does our intellectual home feel equally welcoming and transparent to all members of our community? COVID-19 has shown us the power and importance of home. In 2020, home renovation has been popular, and we, too, have been thinking it might be the ideal time for a little updating.