Market Orientation and Performance Measurement System Adoption Impact on Performance in SMEs
基于123家芬兰中小企业的调查数据，研究发现市场导向正向影响绩效测量系统的采用和非财务绩效，但市场导向对财务绩效的影响通过绩效测量系统采用的中介作用实现。
Previous research has shown a connection between market orientation (MO) and firm performance, as well as between performance measurement systems (PMS) adoption, but their mutual interactions are as yet little understood in small and medium-sized enterprises (SMEs). Using empirical data collected by a survey from 123 Finnish SMEs, we analyze the relationship between MO, PMS adoption, and performance. According to the results, MO has positive relationships with PMS adoption and nonfinancial performance. However, the impact of MO on financial performance is mediated by PMS adoption. PMS adoption is thus an important factor in explaining variance in firm performance. Finally, empirical analysis shows that the larger SME firms adopt PMS more extensively.