决策中的年龄效应与启发式

Age Effects and Heuristics in Decision Making

Review of Economics and Statistics · 2010
被引 136
人大 AABS 4

中文导读

通过实验研究人们在多选项选择中的行为,发现选项增多时选择最优的概率下降,且老年人更依赖次优决策规则,导致决策质量更差。

Abstract

Using controlled experiments, we examine how individuals make choices when faced with multiple options. Choice tasks are designed to mimic the selection of health insurance, prescription drug, or retirement savings plans. In our experiment, available options can be objectively ranked allowing us to examine optimal decision making. First, the probability of a person selecting the optimal option declines as the number of options increases, with the decline being more pronounced for older subjects. Second, heuristics differ by age with older subjects relying more on suboptimal decision rules. In a heuristics validation experiment, older subjects make worse decisions than younger subjects.

年龄效应启发式决策质量选项数量