因果与效果：从经济必然性到创业偶然性的理论转向

Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency

Academy of Management Review · 2001
被引 2336 · 同刊同年前 7%
人大 A+FT50UTD24ABS 4*

中文导读

提出效果逻辑理论，挑战传统因果逻辑，认为创业者在不确定环境下通过可承受损失和合作伙伴关系创造新市场，而非预测既定未来。

Abstract

Saras D. Sarasvathy, Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency, The Academy of Management Review, Vol. 26, No. 2 (Apr., 2001), pp. 243-263

因果逻辑效果逻辑创业决策不确定性
阅读原文 ↗