Price Premia to Name Brands: An Empirical Analysis
研究了北美香蕉市场中品牌与无品牌产品之间的价格差异，发现客观质量特征解释了大部分价格变动，而品牌名称等主观因素解释力很小。
This paper examines the factors affecting prices in the North America banana market. There are substantial price differences between brand-name and 'generic' companies, and among branded companies. Key questions are what causes these price differences, how are they related to the brand names of leading companies, and what role does quality play. Investigation reveals numerous potential differences, including important quality dimensions such as method of shipment and sourcing, as well as differences in brand-name recognition. The econometric analysis shows that objective quality characteristics explain the bulk of price variation and that subjective factors like brand names explain little price variation. Copyright 1996 by Blackwell Publishing Ltd.