定义高科技企业的最小获胜游戏

Defining the Minimum Winning Game in High-Technology Ventures

CALIFORNIA MANAGEMENT REVIEW · 2007
被引 11
人大 A-ABS 3

中文导读

基于实地调研和管理经验,提出定义最小获胜游戏(MWG)是高层管理的关键职责,有助于在技术和市场不确定性中保持企业专注并促进学习,需平衡技术、产品和战略开发三个驱动因素。

Abstract

Based on a combination of exploratory field research and executive experience, this article proposes that defining the Minimum Winning Game (MWG) is a difficult yet critical responsibility of top management. It is essential to keep a high-technology venture focused and to enable managers to learn from their ongoing efforts in the face of rapidly evolving technological and market uncertainties. Achieving the MWG requires the intelligent balancing of three drivers of strategic action: technology development product development and strategy development. Finally, instilling the discipline necessary to define the MWG and balance the drivers of strategic action is facilitated by the use of a strategy-making process informed by key data gathering and analysis tools such as the Market Requirement Document and the Product Requirement Document.

高科技创业战略管理新产品开发技术战略