Canonical correlation analysis of unobserved relationships in the new product process
用典型相关分析研究新产品开发中可控变量与环境变量之间的相互作用，发现生产与营销协同对成功至关重要，为管理者提供洞察。
Previous studies of success and failure in new product development have examined the effects of numerous variables upon new product outcomes. Some of these variables are controllable by the firm; many are not. This study employs canonical correlation analysis to investigate the nature of the interactions within and between two sets of variables (controllable and environmental) in the new product process. Several insightful implications for new product management are obtained and presented. Among these is the need for production and marketing synergy in new product development