Strategic management of intangible assets and value drivers in R&D organizations
基于资源基础观，研究了研发过程中人力、关系、组织、货币和物质五种关键资源的动态互动与转化，帮助理解无形资产如何驱动价值创造并识别资源利用效率问题。
This paper takes a resource-based view of the R&D process. Based on the literature, we forward a theory that allows us to predict the dynamic interaction and transformation of five key resources, namely human, relational, organizational, monetary, and physical. Utilizing visualization tools allows us to test this theory on various levels in order to draw insights from the data. The output of the analysis improves the strategic understanding of an organization. In particular, it improves the understanding of how intangible resources drive the value creation in an R&D organization. Further analysis of the data allows us to identify resources that are either under utilized or over utilized, which might indicate inefficiencies in the organizational performance.