Saving face and group identity
通过实验室实验，研究人们是否愿意牺牲资源来避免自己和群体中最差表现者的公开曝光，发现多数人愿意为保护自己和他人的面子付费，群体身份增强这种意愿。
Abstract Are people willing to sacrifice resources to save one’s and others’ face? In a laboratory experiment, we study whether individuals forego resources to avoid the public exposure of the least performer in their group. We show that a majority of individuals are willing to pay to preserve not only their self- but also other group members’ image, even when group identity is minimal. When group identity is made more salient, individuals help regardless of whether the least performer is an in-group or an out-group. In contrast, people are less likely to sacrifice for individual strangers, showing a major role for group identity and reputation concerns within groups relative to an interpretation in terms of moral norms.