Sustainable development and profit? A sensemaking perspective on hybrid organisations and their founders
研究了1978至1991年间成立的六家混合组织创始人的意义建构过程，揭示他们如何理解自身与公司，以及这如何影响商业策略，对理解混合组织的成功因素有参考价值。
Abstract This article explores the sensemaking process of the individual entrepreneurs behind hybrid organisations that seek to both initiate environmental/social change and also generate profit. The work sheds light on how founders of six such organisations set‐up initially in between 1978 and 1991 make sense of themselves and their firm and how this impacts on their business strategies. We examine the life‐stories of these individuals to illuminate their perspectives on their experiences, motives and values. We suggest that both ambition and altruism motivate individuals to become involved in these firms, echoing the paradox of firms seeking both social change and value creation. The work enhances our understanding of both sensemaking theory and success factors for hybrid organisations and strategizing more broadly.