双边市场中捆绑销售的非负价格约束杠杆理论

A Leverage Theory of Tying in Two-Sided Markets with Nonnegative Price Constraints

American Economic Journal: Microeconomics · 2021
被引 60 · 同刊同年前 7%
人大 AABS 3

中文导读

针对零定价市场的反垄断案例,研究非负价格约束下双边市场中捆绑销售的盈利条件与福利影响,指出芝加哥学派批评在此失效。

Abstract

Motivated by recent antitrust cases in markets with zero-pricing, we develop a leverage theory of tying in two-sided markets. In the presence of the nonnegative price constraint, the Chicago school critique of tie-ins fails to hold. In the independent products case, tying provides a mechanism to circumvent the constraint in the tied market without inviting aggressive responses by the rival firm. In the complementary products case, the “price squeeze” mechanism cannot be used to extract surplus from the more efficient rival firm without tying. We identify conditions under which tying in two-sided markets is profitable and explore its welfare implications.

捆绑销售双边市场非负价格约束杠杆理论