Endogenous Evaluation and Sequential Search
研究了消费者在序贯搜索中内生评价产品价值时，更高的抽样成本反而可能导致更多搜索、更低价格和利润，以及更大消费者剩余。
When consumers evaluate product value under sequential search, higher sampling costs may in equilibrium lead to more sampling, lower prices and profits, and greater consumer surplus.