Indirect innovation management by platform ecosystem governance and positioning: Toward collective ambidexterity in the ecosystems
研究了平台生态系统的开放度（治理指标）和独特性（定位指标）如何影响互补者的创新行为及产品销售，发现高开放度与适度独特性有助于实现集体双元性，提升销售业绩。
This study outlines the implications of ecosystem governance and positioning regarding the indirect control of complementors’ incremental and radical behaviors in goods development and successful innovations. The study tested how the degree of openness as an indicator of governance and the degree of distinctiveness as an indicator of the positioning influenced the direction and sales performance of complementary goods by employing 9,780 samples of Japanese video game software. The statistical results showed that an increase in both openness and distinctiveness facilitates radical-oriented behavior, while the sales of complementary goods rise as openness increases at the medium level of distinctiveness. Consequently, this study indicates that high openness and appropriate distinctiveness contribute to securing ambidexterity on the platform ecosystems to facilitate balanced software development and larger sales performance.