Breaking Gender Barriers: Experimental Evidence on Men in Pink-Collar Jobs
通过大规模田野实验,研究如何鼓励男性进入女性主导的职业,发现告知低评价比例能增加男性申请并帮助雇主雇佣和留住更有才华的男性,且对女性申请者无负面影响。
I investigate men’s limited entry into female-dominated sectors through a large-scale field experiment. The design exogenously varies recruitment messages by showing photographs of current workers (male or female) and providing information on the share of workers who received high evaluations in the past (higher or lower). A male photograph has no impact on men’s applications, but informing about a lower share of high evaluations encourages men to apply and enables the employer to hire and retain more talented men. The impact of this informational intervention remains positive for the employer also accounting for its effects on female applicants and hires.