“轻松获胜”偏好：负面消费体验、无能感及其对后续无关忠诚行为的影响

The “easy win” preference: Negative consumption experiences, incompetence, and the influence on subsequent unrelated loyalty behavior

• Matthew Philp · 瑞尔森大学 通讯
• Martin A. Pyle · 瑞尔森大学