动态审视创业:视频创业研究的当前应用与未来可能

Viewing entrepreneurship “in motion”: Exploring current uses and future possibilities of video-based entrepreneurship research

JOURNAL OF SMALL BUSINESS MANAGEMENT · 2021
被引 23
人大 A-ABS 3

中文导读

系统回顾142篇顶刊论文,归纳三种视频研究方法(野外录像、创业者生成视频分析、视频诱发),并基于视频的独特功能提出研究议程,帮助学者理解创业实践的互动、具身、物质和情感特征。

Abstract

Video research methods provide a powerful yet accessible way for researchers to observe and theorize entrepreneurial phenomena by analyzing entrepreneurship “in motion.” Despite the growing uptake of video data in entrepreneurship research, there is no available overview or analysis of current uses of video research methods, which makes it difficult for interested researchers to grasp its value and possibilities. Our systematic review of 142 entrepreneurship research articles published in leading journals reveals three dominant video research methods: (a) videography of entrepreneurship “in the wild” (such as pitching and other naturally occurring practices); (b) video content analysis using entrepreneur-generated videos (such as crowdfunding and archival videos); and (c) video elicitation in “manufactured” contexts (such as interviews and focus groups, experiments and interventions). Building on these studies, we put forward a research agenda for video-based entrepreneurship research that capitalizes on the unique affordances of video to understand the interactional, embodied, material, and emotional nature of entrepreneurial practice.

创业视频研究方法内容分析认知心理学