数字时代的零售商营销传播：在正确的时间向正确的购物者传递正确的信息

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

• Daniel Villanova 通讯
• Anand V. Bodapati
• Nancy M. Puccinelli
• Michael Tsiros
• Ronald C. Goodstein
• Tarun Kushwaha