Pursuing Frugal Innovation for Sustainability at the Grassroots Level
基于印度三个基层节俭创新案例，展示节俭创新如何通过新商业模式解决紧迫社会问题，并促进经济、社会和环境的可持续性，对学者和企业均有启发。
ABSTRACT Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article demonstrates how frugal innovation presents a promising way to tackle some of today's pressing societal problems with new business models. We use a range of parameters for economic, social, and environmental sustainability to strengthen the case for frugal innovation. This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models.