Resource Publicness Matters in Organizational Perceptions
通过两个在线实验，研究美国养老院的资源公共性（政府资助、捐赠、服务费）如何影响人们对组织的温暖感和能力感知，进而影响服务选择。
Abstract Publicness theory deepens our understanding of differences and similarities of organizational behavior. However, in areas in which public, nonprofit, and private organizations compete to serve people, it remains unclear how the level of dimensional publicness influences individuals’ perceptions and choices of organizations. In this study, we present evidence from two online experiments examining the way people's perceptions of resource publicness (operationalized as government funding, donations, and service fees) of elderly care centers in the U.S. influence their judgment of organizations and service choices. Findings suggest that people perceive donative organizations to be the warmest and most competent, followed by government‐funded and commercial organizations. We conclude that individuals' perceptions of resource publicness lead to different judgment that may influence their service choice decisions .