Fashioning founders: Dress and gender in the entrepreneurial ecosystem
基于澳大利亚的民族志研究，探讨创业圈非正式着装规范是否中性化性别差异，发现其反而强化男性作为典型创业者的地位，并赋予男女不同的非从众空间。
Abstract This article considers how entrepreneurs' fashion themselves as founders. Based on ethnographic research conducted in Australia, we discuss whether the informal dress codes of the startup world neutralize gender differences. Our findings suggest that informal dress codes reinforce the normative positionality of men as archetypal entrepreneurial actors. They reinscribe gendered hierarchies that affect the everyday entrepreneurial experience, and extend distinctly different allowances for nonconformity and unconventionality to men and women. Founders attempt to inhabit these gendered inequalities, performing a kind of esthetic labor that mobilizes their appearances to play into as well as counter the gendered expectations of the ecosystem and extract value from their personal and professional fashioning.