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基于样本的纵向离散选择实验:电动汽车偏好的时间变化

Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time

Journal of the Academy of Marketing Science · 2021
被引 21
人大 AFT50ABS 4*

中文导读

提出一种结合协变量扩展层次贝叶斯Logit估计量的样本式纵向离散选择实验方法,用于检验偏好随时间的变化,并在六年电动汽车偏好数据中验证其有效性。

Abstract

Abstract Discrete choice experiments have emerged as the state-of-the-art method for measuring preferences, but they are mostly used in cross-sectional studies. In seeking to make them applicable for longitudinal studies, our study addresses two common challenges: working with different respondents and handling altering attributes. We propose a sample-based longitudinal discrete choice experiment in combination with a covariate-extended hierarchical Bayes logit estimator that allows one to test the statistical significance of changes. We showcase this method’s use in studies about preferences for electric vehicles over six years and empirically observe that preferences develop in an unpredictable, non-monotonous way. We also find that inspecting only the absolute differences in preferences between samples may result in misleading inferences. Moreover, surveying a new sample produced similar results as asking the same sample of respondents over time. Finally, we experimentally test how adding or removing an attribute affects preferences for the other attributes.

离散选择实验纵向研究电动汽车偏好贝叶斯估计