商店促销对购买转化的动态效应：通过创新分析扩展技术应用

Dynamic effects of store promotions on purchase conversion: Expanding technology applications with innovative analytics

• Leonardo D. Epstein 通讯
• Ignacio E. Inostroza-Quezada
• Ronald C. Goodstein · 乔治城大学
• Sungchul Choi