Theorizing inconsistent media selection in the digital environment
本文批判性回顾媒介选择理论，指出其未明确处理不一致选择现象，并借鉴行为经济学填补理论盲点，对研究媒介使用和数字行为的学者有参考价值。
Choice inconsistency has long been studied in behavioral economics. In this article we critically review theories of media choice, showing that they have not explicitly dealt with this phenomenon. Although digitalization has recently made it more salient, the communication literature on inconsistent choice still remains highly fragmented. We draw on behavioral economics literature to address blind spots in our theorization of inconsistent media selection.