Emotional framing of NGO press releases: Reformative versus radical NGOs
分析了5880份非政府组织新闻稿的情感倾向，发现改良型与激进型非政府组织的情感框架日益两极分化，并影响其与企业合作的方式，对政策制定者评估跨部门合作的有效性有参考价值。
Abstract Drawing on the literature on framing, we explore the emotional framing differences in radical and reformative NGOs over time. We analyse the sentiment of a sample of 5880 press releases issued by five NGOs positioned differently on the reformative‐radical spectrum and examine how they address large companies. Our findings reveal an increasing polarisation of sentiment in these NGOs' framing, with individual NGOs gravitating towards ideal‐type radical or reformative positions, respectively. In alignment with the differences in their framing, we observe differences in their approaches to cross‐sector partnerships. Policymakers need to note the implications of the observed polarisation for the effectiveness and credibility of cross‐sector partnerships and multi‐stakeholder initiatives more generally, given the risk of co‐optation (for reformative NGOs) as well as the risk of foregoing significant funding and governance opportunities (for radical NGOs).