When owner, family, and community roles intertwine: Examining entrepreneurs’ persistence decisions and the gender effect
研究创业者如何受所有者、家庭和社区角色压力的共同影响而做出坚持或放弃的决策，并发现女性更受所有者角色压力影响，男性更受社区角色压力影响。
Entrepreneurs play multiple roles in their daily lives, and these roles can influence their decisions. Yet we know little about how entrepreneurs respond to simultaneous influences from different domains. We examine how entrepreneurs’ persistence decisions are jointly influenced by owner role pressure, family role pressure, and community role pressure and whether female and male entrepreneurs make decisions differently. Results indicate that owner role pressure interacts with family role pressure to influence persistence decisions. Further, female entrepreneurs are influenced more by owner role pressure, but interestingly, male entrepreneurs are influenced more by community role pressure. Our research suggests that entrepreneurs should be aware of the role pressure driving their persistence with underperforming ventures. Educators and support organizations can direct entrepreneurs’ attention to the multiple roles they play in life and increase their awareness of how persistence decisions can be jointly influenced by those roles and the gender differences in the decisions.