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精益创业方法的理论分析

A Theoretical Analysis of the Lean Start-up Method

Marketing Science · 2021
被引 23
人大 AFT50UTD24ABS 4*

中文导读

通过分析模型研究精益创业方法中构建-测试-学习循环的微观基础,帮助创业者理解如何最佳实施该方法。

Abstract

This paper analyzes the build-test-learn cycle of the lean start-up method (LSM) using an analytical model to understand its microfoundation and how best to implement it.

创业管理精益创业运营管理创新管理