A micro level investigation of stakeholder motives on university technology transfer business models
通过八年的纵向案例研究，从微观视角探讨大学技术转移生态系统中利益相关者动机如何影响价值创造与价值获取过程，发现组合模型对战略协调和可持续性的重要性。
Within this paper, we take a micro level perspective to explore how ecosystem stakeholder motives have impacted value creation and value capture processes within the University Technology Transfer (UTT) business model over time. To achieve this, we adopt a longitudinal qualitative methodology comprising of case study evidence of two differing bounded contexts of universities and their respective UTT stakeholder-based business models over an eight-year period. Our findings reveal, that in seeking to balance and align the value creation and capture processes needed to satisfy diverse stakeholders and achieve university mission, the importance of portfolio models within UTT business model design to ensure ongoing strategic alignment and sustainability.