Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing : An Analytical Retrospective
该研究用文献计量法回顾《国际营销杂志》，发现其出版量和引用量持续增长，美国作者贡献最多，定量研究占主导，主题包括全球品牌、国际化、跨文化营销和国际关系营销，并分析了影响引用的因素。
This study presents a retrospective on Journal of International Marketing using bibliometrics. The study finds that the journal’s run has been characterized by continuous growth in publications and citations, with a dominant contribution base of authors from the United States. Authors have consistently shown a strong preference for quantitative research, with a decline in preference for qualitative research and a negligible increase in preference for mixed-methods research in recent years. The major themes in the journal include global branding, internationalization, cross-cultural marketing, and international relationship marketing. An exploration of the factors affecting article citations reveals that article attributes such as the conceptual method, empirical method, article length, title length, article age, and number of keywords play significant roles in increasing the number of citations. Authors affiliated with nonacademic institutions also have a significant and positive influence on total citations. The article concludes with directions for further research.