🌙

数字化与灵活性:来自韩国电影市场的证据

Digitization and Flexibility: Evidence from the South Korean Movie Market

Marketing Science · 2021
被引 7
人大 AFT50UTD24ABS 4*

中文导读

研究了韩国影院引入数字电影技术如何为电影放映创造灵活性。

Abstract

This paper examines how the introduction of digital cinema technologies in the South Korean movie industry created flexibility for theaters in movie showings.

产业组织数字经济电影产业韩国经济