🌙

“美国制造”的说法重要吗?

Do “Made in USA” Claims Matter?

Marketing Science · 2021
被引 17
人大 AFT50UTD24ABS 4*

中文导读

通过观察研究和实地实验,发现部分消费者愿意为标榜“美国制造”的产品多付一点钱,但溢价幅度很小。

Abstract

Observational study and field experiments show that some consumers will pay more for products advertising themselves as American made but just a little.

广告市场营销消费者行为经济学