消费者技术促进的品牌参与和幸福感：实证主义TAM/PERMA-与消费者文化理论视角
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
International Journal of Research in Marketing · 2021
被引 141
ABS 4
- Linda D. Hollebeek 通讯
- Russell W. Belk
消费者行为品牌管理数字营销消费者文化理论幸福感研究