Understanding value creation in digital context: An empirical investigation of B2B
通过34位B2B管理者的访谈，研究提出了一个概念模型，解释数字互联B2B环境中的价值创造，识别其维度和过程，并强调微观与系统视角的结合。
In recent years, the context of B2B relationships has changed rapidly with the advent of new technologies that are reshaping the space dimension of business interactions and the time frame in which they occur. Notwithstanding the magnitude of this evolution, the literature only partially captures the implications of value creation in the B2B digital context, leaving the contextual nature of value to remain vague and described mainly at an abstract level. This lack of a micro-foundation of value creation in context also makes its management exceedingly difficult. This study proposes a conceptual model that explains value creation in the digitally interconnected B2B business environment. Our analysis of 34 qualitative interviews with B2B managers showed the importance of a granular examination of value creation in context by identifying its dimensions and processes. At the same time, we showed the need to combine a micro theoretical focus with the transition to a more holistic and systemic view.