“Yes and. . ., but wait. . ., heck no!”: A socially situated cognitive approach towards understanding how startup entrepreneurs process critical feedback
研究创业企业家如何通过社会情境认知处理早期利益相关者的关键反馈，发现意义断裂通过三种机制促进新意义建构，并影响企业家与利益相关者的共享认知及机会发展。
We examine sensebreaking, a meaning void, that entrepreneurs experience due to critical feedback from early stakeholders using the socially situated cognition perspective. We show that sensebreaking aids novel sensemaking via three mechanisms-redirecting, reframing, and questioning-through longitudinal analysis of weekly diary reports that we collected from 30 entrepreneurs for one year. We describe the cognitive changes due to novel sensemaking. We derive a process model that illustrates how sensebreaking-sensemaking iterations over time effect changes to the shared cognition between entrepreneurs and their stakeholders while driving opportunity development. We advance the opportunity coconstruction literature by adding microlevel understanding of stakeholder interactions and explicating their effects on entrepreneurial cognition.