Social network behavior inappropriateness: the role of individual-level espoused national cultural values
研究调查了个人层面的文化价值观（如权力距离、不确定性规避等）如何影响人们对他人不当社交网络行为的接受程度，基于美国和印度482名用户的调查数据。
Purpose The purpose of the current study is to investigate the effects of individual-level (espoused) cultural values (collectivism, power distance, uncertainty avoidance, masculinity and long-term orientation) on the individuals' acceptability of inappropriate social network behaviors. Design/methodology/approach The study employs survey data collected from 482 social network users (261 in the United States and 221 from India). Findings Results show that individuals with high power distance, masculinity and long-term oriented cultural values are more accepting of inappropriate social network behaviors of others, while those with strong uncertainty avoidance cultural values have high degree of social network behavior inappropriateness, which is defined as the extent to which behaviors of social network users are considered unacceptable by others. Research limitations/implications The paper highlights the need for more academic research on the intersection of culture and social network behaviors. This study emphasizes the need for adopting an interdisciplinary approach to understand individuals' social network behaviors. Practical implications The paper offers recommendations to global organizations pertaining to the need for creating social network policies in such a way that encourages their global workforce to openly, yet respectfully, share their ideas using social networks. Originality/value Using an interdisciplinary approach, the present study extends our understanding of a recently proposed social network behavioral inappropriateness construct and explains how differences in cultural values may lead to differences in individuals' social network behaviors.