企业应更多投资于营销还是研发以维持销售领先地位？对销售领先企业的实证分析

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms

• Gautham Vadakkepatt · 乔治梅森大学
• Venkatesh Shankar 通讯
• Rajan Varadarajan · 得克萨斯农工大学