Global Logistics System Asia Co., Ltd
研究了香港航空货运业中一个成功电子交易网络的案例，分析其成功原因及是否会演变为电子市场，并探讨各利益相关方的支持与反对立场。
Most people concur that electronic markets constitute a significant innovation that will radically alter markets in the future. However two key questions remain. Who will stand to benefit from electronic markets? How should various existing market players position themselves in regard to initiatives to establish such markets? This case discusses these two questions by studying the air cargo industry in Hong Kong, where an electronic trading network has recently been launched with considerable success. It analyzes how and why this electronic network became an instant success and it also addresses whether the network will evolve into an electronic market. Furthermore, what stakeholders are in favor of such a move and who will seek to resist it?