Servitization and performance: the moderating effect of supply chain integration
基于国际调查数据，研究了供应链整合如何调节基本服务和高级服务对企业销售增长和利润率增长的不同影响，为制造企业选择服务化策略提供参考。
This research aims to explore how supply chain integration moderates the relationship between servitization and performance. Based on the resource-based view and transaction cost economics, we identified both the benefits and disadvantages of supply chain integration in servitization. Consistent with prior research, we differentiated basic services from advanced services. Hypotheses were tested using international survey data from 931 manufacturing business units. The results indicate that basic services are positively related to sales growth, while advanced services are positively related to return on sales (ROS) growth. Regarding the moderating role of supply chain integration, supplier integration enhances the positive relationship between basic services and sales growth. Customer integration strengthens the relationship between advanced services and ROS growth but weakens the relationship between basic services and ROS growth. Our results suggest that the choice of supplier and customer integration should be aligned with the types of services to maximize the benefits of servitization.