Movement in tourism: Time to re-integrate the tourist?
本文批评了旅游研究中过度依赖数据分析的倾向，指出大数据虽能记录游客行为，却无法解释其决策原因，呼吁重新关注个体游客的动机。
• The increasing reliance on data driven analytics is critiqued. • We know what tourists do, how long they spend doing things, but we do not know why. • Big data studies in tourism do not pay enough attention to the individual tourist. • We advocate for greater insights into the reasons for tourist decision making.