共享经济与商业模式设计:一种组态方法

The Sharing Economy and Business Model Design: A Configurational Approach

JOURNAL OF MANAGEMENT STUDIES · 2021
被引 55
人大 AFT50ABS 4

中文导读

研究了共享平台商业模式设计要素的组合如何影响绩效,基于189个平台数据用模糊集定性比较分析识别出六种商业模式设计,其中四种带来高绩效、两种导致低绩效。

Abstract

Abstract The rapid growth of the sharing economy has attracted a recent surge of academic interest. However, few studies to date address performance variation among sharing platforms. Building on the notion of business model design and applying a configurational approach, we develop a conceptual model that investigates what combinations of design elements can enhance the performance of sharing platforms. Data from 189 platforms and fuzzy‐set qualitative comparative analysis (fsQCA) reveal six business model designs, each with its own performance implications. Of these, four configurations lead to high performance and two lead to low performance. Our study advances current understanding of the sharing economy and sheds important light on business model research.

共享经济商业模式组态分析平台绩效