虚拟产品作为我身体的延伸:探索虚拟现实零售环境中的享乐性和功利性购物价值

Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment

JOURNAL OF BUSINESS RESEARCH · 2021
被引 126
人大 A-ABS 3
虚拟现实零售环境消费者行为购物价值